Recently, Many people have felt that they are making less money from Google Adsense Advertising program and some have opposite experience. I have invested some time and got some answers.
Adsense is some of the best way to make ethical online money. But it needs very hard work and right approach to make a single dollar. Google is very strict about its Adsense Policy and fraud click detection. Recently they have banned thousands of Adsense users from Pakistan. However they did not mentioned why they did so, but it is believed that it happened due to fraud clicks.
Beside these bans, we have seen a down fall in our overall Adsense earning. Why?
- The weak US economy:
The rumor of weak US economy is now becoming reality. Companies have started minimizing its expanses whose effect is now visible in online advertising. This is not only happening to US based advertising but Indian advertisers are cutting it’s online cost about 5-10%.
- The Google Panda:
Google panda is now a creating panic for a lot of publisher. Rather than reality most of us now blaming for any downfall in our site traffic. It is not good. However, Their is another rumor that Google panda is lowering the CPC (sorry, but it is not 100% true).
Yes, Google panda has its own role in ranking in Google search engine. But it is not true that it has any direct connection with Adsense earning. Indirectly, it has. This is because of either lowering traffic from developed country which generally pay high for a click. or change in keyword ranking. Other wise it do not have any significant role in change in earning.
What is the good news?
If you really cares about Adsense earning or want to recover from it then their is some good news for you.
- Google has rollout it’s Adsense appearance and the title will change its colour on hovering. It will increase the overall CTR and thus earning.
- The new dashboard is really good in terms of graphs and analytics, so people can easily track what is happening to the site.
- Real time analytics in Google Analytics is also a good feature and now available to almost all dashboards. If you still not have fill this form.