Google Adsense is the most powerful ad platform and one of the major source of income for google and publishers both. Their a lot of articles already published on internet about “Adsense Alternative”. But I think there is no real alternative of Adsense. Google earned more than two billion in the last Q1 which was about 30% of the total revenue of Google. This is really big for such company who have more than 100 products.
Google Adsesne has a verity of products like. Adsense for feed, Adsense for Search and now also for mobiles, video and Adsense for domain. Google has recently improved their Web-Interface of Adsense and added different type of graphs and data for better user experience. But the Interface is in beta.
Google tries to deliver best for both advertisers and publishers by delivering relative ads. Ads can be targeted according to region and language and filtered to remove some sites and a lot more.
Google Adsense is also one of the soft target to make money unfairly and ads are often misused by Fraud Click and Made for Adsense (MFA). Google has taken a lot of actions to ban such accounts.
Recently we have seen that their are a lot of ads on google search results and Adsense who claims to deliver a adsense account by getting some money. Amit Agrawal, Who is a tech columnist and a pro blogger, have recently called some person and confirms that the ads are nothing but another type of misuse of Adsense and adwords. Click here to read his post.
If you runs a blog and some site that are now pretty good traffic Adsense is the best ad serving platform for you, but you are some one who already have huge traffic on your sites and are able to sell ad slot directly. Adsense may not fulfils your requirement since it keeps a lot of money for providing service. This is the reason why a lot of advertisers keeps himself away from Adsense. I think google should add such products in their basket.
After all the scenario Google is still one of the best ad platform for advertiser and has opportunity to serve almost every net user.